Adobe Illustrator's Generative Recolor
Adobe Illustrator’s Generative Recolor uses Firefly to instantly recolor vector artwork via simple text prompts—generate multiple palettes with one click.
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Adobe Illustrator’s Generative Recolor uses Firefly to instantly recolor vector artwork via simple text prompts—generate multiple palettes with one click.
These are the questions we get asked the most about us.
Generative Recolor is an AI-powered feature within Adobe Illustrator that enables users to effortlessly transform the color schemes of their vector artwork using simple text prompts. Powered by Adobe Firefly, this tool allows for quick exploration of diverse color palettes and themes, streamlining the recoloring process for designers.
Text-Based Color Exploration: Input descriptive text prompts to generate multiple color variations for your artwork.
Integration with Adobe Firefly: Leverages Adobe's generative AI model to provide intelligent and context-aware color suggestions.
Quick Preview and Application: Instantly preview and apply different color themes without manual adjustments.
Customization Options: Refine generated color palettes to align with specific design requirements.
Seamless Integration: Works within the existing Illustrator interface, enhancing the design workflow without additional plugins.
Graphic Designers: Quickly experiment with and apply new color schemes to vector graphics.
Branding Specialists: Develop and test various color palettes for brand assets.
Illustrators: Efficiently explore different moods and themes through color variations.
Marketing Professionals: Adapt existing creatives to align with specific campaign color requirements.
Brand Identity Development: Experiment with diverse color palettes to establish or refresh brand visuals.
Product Packaging Design: Test multiple color schemes to determine the most appealing packaging aesthetics.
Marketing Collateral Adaptation: Quickly adjust the color themes of promotional materials to suit different campaigns or seasons.
Thematic Artwork Creation: Generate artwork variations that align with specific themes or events by altering color schemes.
Generative Recolor is included with Adobe Illustrator, which is available through various Creative Cloud subscription plans. As of September 2023, Adobe introduced a credit-based system for generative AI features:
Generative Credits: Subscribers receive a monthly allocation of "fast" Generative Credits to use AI-powered features. Once these are consumed, users can continue generating content at slower speeds or purchase additional credits.
Pricing Update: There have been adjustments to Creative Cloud subscription prices to reflect the added value of generative AI capabilities. For detailed and current pricing, refer to Adobe's official announcements.
Generative Recolor distinguishes itself by offering seamless integration within Adobe Illustrator, allowing users to recolor vector artwork using natural language prompts—a feature not available in standalone palette generators like Coolors or Colormind. Unlike Canva or Adobe Color, which provide static palette suggestions, Generative Recolor uses AI to understand context and apply color intelligently to complex artwork. This makes it ideal for professionals seeking speed, creativity, and control within one interface.
AI-powered recoloring based on text prompts
Saves time on manual palette experimentation
Native to Illustrator—no extra installations needed
Intuitive and creative color exploration
Fully editable and customizable color output
Requires an Adobe Illustrator subscription
Limited to vector-based artwork
Generative credits may limit heavy usage without additional cost
Adobe Illustrator's Generative Recolor is a powerful creative assistant for designers looking to experiment with color quickly and intelligently. By merging AI with professional design tools, it opens up new creative possibilities—turning text prompts into visually rich and stylistically aligned vector artwork. Whether you're designing for branding, marketing, or illustration, this feature offers inspiration on demand and speeds up your workflow. Ideal for creatives who value both flexibility and innovation in design.