What is It?
Instantly is a powerful AI-powered cold email outreach platform designed to help businesses, sales teams, and agencies scale their lead generation and B2B email campaigns without getting blocked or marked as spam. It combines unlimited email sending accounts, smart inbox warm-up, deliverability monitoring, AI personalization, and automated follow-ups—all under one easy-to-use dashboard. Instantly is known for scalable cold outreach at a fraction of traditional CRM or sales tool costs, making it ideal for startups, growth hackers, and outbound sales teams.
Key Features
Unlimited Email Accounts: Connect multiple inboxes to scale cold outreach campaigns.
AI Email Writer: Generate personalized, conversion-focused cold emails and follow-ups using AI.
Smart Inbox Warm-Up: Automatically warm up email accounts to maintain deliverability and avoid spam folders.
Deliverability Monitoring: Real-time spam score and inbox health metrics to ensure high open rates.
Automated Sequences: Set up multi-step outreach flows with timed follow-ups.
Lead Import & Management: Upload and manage lead lists, personalize messages at scale.
Campaign Analytics: Track opens, clicks, replies, bounce rate, and campaign ROI in one dashboard.
Zapier & API Integrations: Automate workflows by connecting to CRMs, lead sources, and more.
Outbound Sales Teams
B2B SaaS Companies
Marketing & Lead Gen Agencies
Startup Founders & Freelancers
Recruiters & HR Professionals
Affiliate Marketers
Consultants & Coaches
Cold Email Specialists
Running high-volume cold email campaigns to book sales meetings.
Scaling B2B lead generation without compromising inbox health.
Warming up new domains before launching outreach.
Automating personalized follow-up emails across different time zones.
Managing multi-client outreach for lead gen agencies.
1
Sign up at instantly.ai and log in to your dashboard.
2
Connect email accounts (Gmail, Outlook, custom domains).
3
Enable inbox warm-up to build domain reputation (recommended for new inboxes).
4
Upload lead list via CSV or integrate with your CRM.
5
Use AI to draft email sequences or write manually.
6
Set personalization fields, follow-up intervals, and sending limits.
7
Launch the campaign and monitor stats like opens, replies, and bounces.
8
Adjust based on analytics, A/B test copy, and scale with additional inboxes.
Growth Plan: $37/month – 1 user, up to 2 inboxes, unlimited warm-up, basic outreach tools.
Hyper Growth Plan: $97/month – Unlimited email sending, smart warm-up, team management, AI tools, and deliverability tracking.
Agency Plan: Custom pricing – White-labeling, unlimited clients, advanced analytics, and priority support.
(All plans include warm-up tools and AI email generation. Free trial available.)
Comparision with Competitors
Vs Lemlist: Lemlist excels in visual personalization; Instantly is better for inbox scaling and warm-up.
Vs Smartlead.ai: Smartlead offers stronger AI-powered inbox rotation; Instantly is easier to use and more affordable.
Vs Mailshake: Mailshake is more CRM-oriented; Instantly is ideal for high-volume cold emailers.
Vs Woodpecker: Woodpecker is basic for scaling; Instantly supports multiple domains and advanced deliverability.
Vs Reply.io: Reply.io has broader outreach channels (LinkedIn, SMS); Instantly focuses deeply on cold email success.
Unlimited inbox support (great for scale)
Built-in warm-up and spam protection
AI-powered email writing
Easy-to-use, clean UI
Affordable for startups and agencies
No native LinkedIn or SMS outreach
Some analytics features require higher plans
Not ideal for inbound or lifecycle marketing
May require domain setup for beginners
Instantly.ai is a go-to tool for serious cold emailers looking to scale fast without hurting deliverability. With its warm-up features, smart inbox rotation, and AI copy generation, it eliminates the common pitfalls of cold outreach. Whether you're a founder booking demos or an agency running client campaigns—Instantly is fast, affordable, and built to convert. Ideal for anyone who wants to send better cold emails… instantly.
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