Instantly.ai

Instantly.ai is an AI-driven cold email platform that automates outreach, warms inboxes, and optimizes deliverability to scale B2B lead generation efforts.

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Frequently asked questions

These are the questions we get asked the most about us.

What is It?

Instantly is a powerful AI-powered cold email  outreach platform designed to help businesses,  sales teams, and agencies scale their lead generation and B2B email campaigns  without getting blocked or marked as spam. It combines unlimited email  sending accounts, smart inbox warm-up, deliverability monitoring, AI personalization,  and automated follow-ups—all under one easy-to-use dashboard. Instantly is  known for scalable cold outreach at a fraction of  traditional CRM or sales tool costs, making it  ideal for startups, growth hackers, and outbound sales teams.

Key Features

Unlimited Email Accounts: Connect  multiple inboxes to scale cold outreach campaigns.

AI Email Writer:  Generate personalized, conversion-focused cold emails and follow-ups using  AI.

Smart Inbox Warm-Up: Automatically warm up email accounts to maintain  deliverability and avoid spam folders.

Deliverability Monitoring: Real-time spam score and inbox health metrics to ensure high  open rates.

Automated Sequences: Set up multi-step outreach flows with timed follow-ups.

Lead Import & Management: Upload and manage lead lists, personalize messages at scale.

Campaign Analytics: Track opens, clicks, replies, bounce rate, and campaign ROI  in one dashboard.

Zapier & API Integrations: Automate workflows by connecting to CRMs, lead sources, and  more.

Who Can Use It?

Outbound Sales Teams    

B2B SaaS Companies    

Marketing & Lead Gen Agencies    

Startup Founders & Freelancers    

Recruiters & HR Professionals    

Affiliate Marketers    

Consultants & Coaches    

Cold Email Specialists

Best Use Cases

Running high-volume cold email campaigns to book sales  meetings.

Scaling B2B lead generation without  compromising inbox health.

Warming up new domains before launching  outreach.

Automating personalized follow-up emails  across different time zones.

Managing multi-client outreach for lead  gen agencies.

Step-by-Step Guide
Pricing & Plans

Growth Plan: $37/month – 1 user, up  to 2 inboxes, unlimited warm-up, basic outreach tools.

Hyper Growth Plan:  $97/month – Unlimited email sending, smart warm-up, team management, AI  tools, and deliverability tracking.

Agency Plan:  Custom pricing – White-labeling, unlimited clients, advanced analytics, and  priority support.

(All plans include warm-up tools and AI email generation. Free  trial available.)

Comparison with Competitors

Vs Lemlist: Lemlist excels in visual  personalization; Instantly is better for inbox scaling and warm-up.

Vs Smartlead.ai:  Smartlead offers stronger AI-powered inbox rotation; Instantly is easier to  use and more affordable.

Vs Mailshake:  Mailshake is more CRM-oriented; Instantly is ideal for high-volume cold  emailers.

Vs Woodpecker:  Woodpecker is basic for scaling; Instantly supports multiple domains and  advanced deliverability.

Vs Reply.io:  Reply.io has broader outreach channels (LinkedIn, SMS); Instantly focuses  deeply on cold email success.

Pros

Unlimited inbox support (great for scale)

Built-in warm-up and spam protection

AI-powered email writing

Easy-to-use, clean UI

Affordable for startups and agencies

Cons

No native LinkedIn or SMS outreach

Some analytics features require higher plans    

Not ideal for inbound or lifecycle marketing    

May require domain setup for beginners

Final Thoughts

Instantly.ai is a go-to tool for serious cold emailers looking to scale  fast without hurting deliverability. With its warm-up features, smart inbox  rotation, and AI copy generation, it eliminates the common pitfalls of cold  outreach. Whether you're a founder booking demos or an agency running client  campaigns—Instantly is fast, affordable, and built  to convert. Ideal for anyone who wants to send better cold emails…  instantly.

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