Klaviyo is an AI-powered marketing automation platform built for eCommerce and DTC (direct-to-consumer) brands. It helps businesses grow revenue through personalized email, SMS, and marketing campaigns, powered by real-time customer data and predictive analytics. It’s deeply integrated with platforms like Shopify, BigCommerce, and WooCommerce.
Email & SMS Automation – Build advanced marketing flows with triggers and AI recommendations.
AI Predictive Analytics – Forecast churn, lifetime value, gender, and expected purchase date.
Customer Segmentation – Segment users based on behaviors, purchases, demographics, and more.
Pre-built Templates & Flows – Launch quickly with high-converting, customizable automation templates.
A/B Testing & Personalization – Test subject lines, content, timing with AI optimization.
Real-Time Tracking – Syncs with your eCommerce store to track carts, purchases, and actions live.
Reporting & ROI Dashboard – Detailed performance tracking for each campaign, flow, and channel.
Integration Ecosystem – Connects with over 300+ platforms (Shopify, Stripe, Zapier, Facebook, etc.).
Shopify store owners
DTC brands
Email marketers
eCommerce managers
Marketing agencies
Subscription box businesses
Fashion, beauty, and lifestyle brands
SaaS marketers
Retail and online sellers
Abandoned Cart Recovery – Send targeted emails/SMS to recover lost sales.
Post-Purchase Upsell & Review Requests – Nurture relationships and drive repeat orders.
Welcome & Onboarding Flows – Automatically introduce your brand and build trust.
Product Recommendation Emails – Use AI to suggest what customers are likely to buy next.
Holiday or Flash Sale Campaigns – Launch time-sensitive campaigns with built-in urgency features.
1
Go to klaviyo.com and sign up
2
Connect your eCommerce store (Shopify, WooCommerce, etc.)
3
Import your email list or sync existing customer data
4
Use pre-built flows or design your own automation (e.g., Welcome Series)
5
Create a campaign with the drag-and-drop editor
6
Set audience segments and scheduling
7
Launch your campaign and monitor results in the dashboard
Free Plan: Up to 250 contacts and 500 monthly email sends
Email Plan: Starts at $20/month (based on list size)
Email + SMS Plan: Starts at $35/month
Pricing scales with contact list and SMS volume
Enterprise/Custom Plans: Available for high-volume brands
✅ No credit card required for Free Plan
Vs Mailchimp: Klaviyo has better Shopify integration and AI-powered flows.
Vs Omnisend: Both strong in SMS; Klaviyo has deeper predictive analytics.
Vs ActiveCampaign: ActiveCampaign is CRM-rich; Klaviyo is better for eCommerce.
Vs Drip: Klaviyo is more data-driven; Drip is more design-centric.
Vs ConvertKit: ConvertKit is for creators, Klaviyo is for online stores.
Native Shopify integration
Advanced automation flows
Strong AI and predictive features
Great email + SMS combo
Free plan to start
Learning curve for beginners
Can get expensive with large contact lists
Limited CRM features compared to others
Klaviyo is the ultimate AI-powered email & SMS marketing solution for online stores and direct-to-consumer brands. With its predictive analytics, automation, and seamless Shopify integration, it helps you turn browsers into buyers and buyers into loyal customers—all on autopilot.
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