Klaviyo

Klaviyo is an AI-powered e-commerce marketing platform that automates email and SMS, uses predictive analytics, and personalizes content to drive higher ROI.

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Frequently asked questions

These are the questions we get asked the most about us.

What is It?

Klaviyo is an AI-powered marketing  automation platform built for eCommerce and DTC  (direct-to-consumer) brands. It helps businesses grow revenue through personalized email, SMS, and marketing campaigns, powered by real-time customer data and predictive analytics.  It’s deeply integrated with platforms like Shopify, BigCommerce, and  WooCommerce.

Key Features

Email & SMS Automation – Build  advanced marketing flows with triggers and AI recommendations.

AI Predictive Analytics – Forecast churn, lifetime value, gender, and expected  purchase date.

Customer Segmentation – Segment users based on behaviors, purchases, demographics,  and more.

Pre-built Templates & Flows – Launch quickly with high-converting, customizable automation  templates.

A/B Testing & Personalization – Test subject lines, content, timing with AI optimization.

Real-Time Tracking – Syncs with your eCommerce store to track carts, purchases,  and actions live.

Reporting & ROI Dashboard – Detailed performance tracking for each campaign, flow, and  channel.

Integration Ecosystem – Connects with over 300+ platforms (Shopify, Stripe, Zapier,  Facebook, etc.).

Who Can Use It?

Shopify store owners    

DTC brands    

Email marketers    

eCommerce managers    

Marketing agencies    

Subscription box businesses    

Fashion, beauty, and lifestyle brands    

SaaS marketers    

Retail and online sellers

Best Use Cases

Abandoned Cart Recovery – Send  targeted emails/SMS to recover lost sales.

Post-Purchase Upsell & Review  Requests – Nurture relationships and drive repeat  orders.

Welcome & Onboarding Flows – Automatically introduce your brand and build trust.

Product Recommendation Emails – Use AI to suggest what customers are likely to buy next.

Holiday or Flash Sale Campaigns – Launch time-sensitive campaigns with built-in urgency  features.

Step-by-Step Guide
Pricing & Plans

Free Plan: Up to 250 contacts and  500 monthly email sends

Email Plan:  Starts at $20/month (based on list size)

Email + SMS Plan:  Starts at $35/month

Pricing scales with contact list and SMS  volume

Enterprise/Custom Plans: Available for high-volume brands    

✅ No credit card required for Free  Plan

Comparison with Competitors

Vs Mailchimp: Klaviyo has better  Shopify integration and AI-powered flows.

Vs Omnisend:  Both strong in SMS; Klaviyo has deeper predictive analytics.

Vs ActiveCampaign:  ActiveCampaign is CRM-rich; Klaviyo is better for eCommerce.

Vs Drip:  Klaviyo is more data-driven; Drip is more design-centric.

Vs ConvertKit:  ConvertKit is for creators, Klaviyo is for online stores.

Pros

Native Shopify integration

Advanced automation flows

Strong AI and predictive features

Great email + SMS combo

Free plan to start

Cons

Learning curve for beginners    

Can get expensive with large contact lists    

Limited CRM features compared to others

Final Thoughts

Klaviyo is the ultimate AI-powered email  & SMS marketing solution for online stores and  direct-to-consumer brands. With its predictive analytics, automation, and  seamless Shopify integration, it helps you turn browsers  into buyers and buyers into loyal customers—all on  autopilot.

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