Magic Hour

Magic Hour is an AI video platform that transforms text, images, and videos into professional content with features like face swap, animation, and lip-syncing.

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Frequently asked questions

These are the questions we get asked the most about us.

What is It?

Magic Hour is an AI-powered  video creation platform that lets users generate  high-quality, cinematic videos from text, images,  or other videos. With tools like face swap, lip sync, video-to-video, and animation, Magic Hour empowers creators, marketers, and businesses to  build viral and professional video content—without needing advanced editing  skills. Ideal for social media, marketing, storytelling, or localization,  Magic Hour simplifies video production while offering powerful customization.

Key Features

Text-to-Video Generation: Convert written prompts into full-motion AI videos.

Video-to-Video Style Transfer: Apply new styles or visual effects to existing footage.

Face Swap:  Change faces in photos or videos with high accuracy and realism.

Image-to-Video:  Animate still images to create dynamic video content.

Lip Sync Generator: Make people in videos speak any audio using deepfake lip-syncing.

AI Animation:  Turn images into frame-by-frame animated scenes.

API Access: Use  all features programmatically for scalable workflows.

High-Resolution Support: Output up to 4K resolution (Pro and Business tiers).

Watermark-Free Output: Paid tiers offer clean, professional videos.

Who Can Use It?

Content Creators    

YouTubers & Influencers    

Social Media Managers    

Digital Marketers    

Small Businesses    

Video Agencies    

Educators & Course Creators    

Film & TV Creators (for prototyping or effects)

Best Use Cases

YouTube Shorts / TikTok: Quickly create trending videos using AI face swaps or lip  sync.

Marketing Campaigns: Produce stunning ad creatives with minimal effort.

Video Localization: Adapt videos to new markets using face and lip syncing.

Music Videos:  Create animated or stylized video effects.

AI Short Films:  Build entire AI-generated cinematic stories with text and image prompts.

Step-by-Step Guide
Pricing & Plans

Basic (Free Forever):     

400 frames (~33 seconds of video)     

512×512 resolution     

Face Swap, Animation, Lip Sync     

Watermark included        

Creator Plan ($10/month):     

120,000 frames/year (~166 mins)    

1024×1024 resolution     

No watermark, Video-to-Video, Text-to-Video        

Pro Plan ($49/month):

600,000 frames/year (~13 hrs)

1472×1472 resolution

Priority compute & support

Business Plan ($249/month):

3,000,000 frames/year (~69 hrs)

4K resolution

Direct line to CEO, enterprise support

Frame Packs:  Buy one-off frame packs (for non-subscribers).

Comparison with Competitors

Magic Hour focuses on cinematic and visual  storytelling—ideal for creators and marketers.  Compared to Synthesia or HeyGen (more business-centric), it’s more creative  and flexible. Unlike Pika or Runway, Magic Hour offers face swap and lip sync together,  plus high-res and animation options—all within one dashboard.

Pros

Great variety of AI tools in one platform

High-resolution output even in mid-tier plans

Competitive pricing and generous frame limits

Face swap + lip sync + text-to-video = all-in-one

API access for devs and automation

Cons

Learning curve for beginners

Free plan includes watermark

Frame-based pricing can be confusing at first

Final Thoughts

Magic Hour is a powerful AI video toolkit  for modern content creators who want cinematic results without needing a production team.  Its suite of tools like face swap, animation, and  lip sync opens up endless creative  possibilities—from viral social clips to  professional ads. With scalable plans and  frame-based pricing, it’s an excellent fit for solo creators, agencies, and  businesses alike.

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