MailerLite

MailerLite is for email marketing with drag-and-drop builder, advanced automation, AI writing assistant, seamless integration for small businesses and creators.

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Frequently asked questions

These are the questions we get asked the most about us.

What is It?

Drag-and-Drop Email Builder – Intuitive editor to build mobile-friendly, responsive  emails.

AI Subject Line Generator – Use AI to write high-converting subject lines.

Marketing Automation – Create workflows to nurture leads based on actions or time  triggers.

Landing Page & Website Builder – Design custom landing pages and basic websites without code.

Audience Segmentation – Target campaigns based on behavior, location, or custom  fields.

A/B Testing & Analytics – Optimize campaigns through testing and detailed performance  reports.

E-commerce Integration – Works with Shopify, WooCommerce, Stripe, and others.

AI Writing Assistant – Quickly generate email copy using built-in AI tools.

Key Features

Drag-and-Drop Email Builder – Intuitive editor to build mobile-friendly, responsive  emails.

AI Subject Line Generator – Use AI to write high-converting subject lines.

Marketing Automation – Create workflows to nurture leads based on actions or time  triggers.

Landing Page & Website Builder – Design custom landing pages and basic websites without code.

Audience Segmentation – Target campaigns based on behavior, location, or custom  fields.

A/B Testing & Analytics – Optimize campaigns through testing and detailed performance  reports.

E-commerce Integration – Works with Shopify, WooCommerce, Stripe, and others.

AI Writing Assistant – Quickly generate email copy using built-in AI tools.

Who Can Use It?

Bloggers    

Course creators    

Small business owners    

Digital marketers    

E-commerce brands    

Coaches & consultants

Freelancers

SaaS startups    

Nonprofits

Best Use Cases

Email Newsletters – Stay in touch with subscribers using beautiful, branded  templates.

Lead Nurturing Campaigns – Automate email flows based on behavior or segmentation.

Product Launches & Sales – Promote new offers with engaging campaigns.

Build Landing Pages – Collect leads without needing a website.

E-commerce Follow-Ups – Recover carts, upsell products, and retain customers.

Step-by-Step Guide
Pricing & Plans

Free Plan: Up  to 1,000 subscribers and 12,000 emails/month

Growing Business Plan: Starts at $9/month

Unlimited emails, automations, A/B testing,  and 24/7 support

Advanced Plan:  Starts at $19/month    

Custom HTML editor, AI tools, Facebook  integration    

Enterprise Plan:  Custom pricing    ✅ 30-day trial available with full features

Comparison with Competitors

Vs Mailchimp:  MailerLite is simpler and more affordable.

Vs ConvertKit:  MailerLite has better design tools; ConvertKit better for digital creators.

Vs ActiveCampaign:  ActiveCampaign offers deeper CRM features; MailerLite focuses on ease and  speed.

Vs Sendinblue:  Sendinblue includes SMS; MailerLite is better for visual campaigns.

Vs Moosend:  Both are affordable; MailerLite has more design features.

Pros

Clean, beginner-friendly UI    

Excellent free plan    

Fast setup with great templates    

AI tools for content and subject lines    

Affordable and scalable

Cons

Limited CRM features    

Less suited for large enterprises    

Template variety is good but not vast

Final Thoughts

MailerLite is a powerful yet simple AI-powered email marketing platform  that empowers small teams and creators to grow audiences without complex  tools. With a generous free plan and helpful automation + AI features, it’s  one of the best tools for efficient, affordable  marketing success.

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