What is It?
Ortto is an all-in-one AI-powered customer data, marketing automation, and analytics platform that helps businesses unify customer journeys, automate personalized communication, and increase revenue. It combines CDP (Customer Data Platform), marketing automation, live chat, lead scoring, and reporting into a single, user-friendly dashboard—perfect for growth teams, SaaS companies, and digital marketers aiming to scale intelligently.
Key Features
Customer Data Platform (CDP): Consolidate and unify customer data from multiple sources (CRM, website, product, support, etc.).
AI-Powered Journeys: Create automated, personalized email, SMS, and in-app messaging journeys using AI-driven triggers and segmentation.
Advanced Segmentation: Target users based on behavior, lifecycle stage, and attributes.
Revenue Attribution: Track the real impact of campaigns on revenue.
No-Code Builder: Drag-and-drop automation flows and email templates.
SaaS Companies
Growth Marketers
eCommerce Brands
Digital Agencies
Product Managers
Startups & SMBs
Customer Success Teams
Marketing Teams
B2B Businesses
Fintech, Edtech, and Healthtech Companies
Automated Onboarding: Trigger personalized welcome and setup guides for new users.
Behavior-Based Email Marketing: Send dynamic campaigns based on actions (like page visits or signups).
Revenue Attribution: Measure the exact revenue generated from each marketing touchpoint.
Lead Nurturing: Score leads and move them through the funnel with targeted communication.
Customer Retention Campaigns: Re-engage inactive users or upsell existing ones.
1
Visit ortto.com and sign up.
2
Connect your data sources (e.g., HubSpot, Salesforce, Stripe, Intercom, Segment).
3
Ortto will auto-create customer profiles and unify data.
4
Build journey automations with the visual editor (emails, SMS, in-app).
5
Set triggers, conditions, and actions.
6
Use segmentation to personalize outreach.
7
Monitor performance and optimize using real-time analytics dashboards.
Free Plan: Up to 2,000 contacts, basic features, 1 automation journey.
Campaign Plan: From $29/month – 2,000+ contacts, email marketing, automation, segmentation, analytics.
Professional Plan: From $99/month – Full CDP, lead scoring, multichannel messaging, API access.
Enterprise Plan: Custom pricing – Unlimited contacts, advanced security, SLAs, onboarding support, and custom integrations.
14-day free trial available.
Comparision with Competitors
Ortto combines the power of a CDP, multichannel marketing automation, and analytics into a single, intuitive tool. Unlike HubSpot, it’s more affordable and easier to implement. Compared to Customer.io, Ortto is more beginner-friendly with no-code tools. It stands out with AI-powered journeys, revenue attribution, and beautiful dashboards that non-tech teams can use without friction.
Unified customer data & automation
AI-powered journey builder
Real-time segmentation & triggers
Affordable for startups
Easy-to-use interface with deep insights
Limited native integrations (but expanding)
Learning curve for advanced analytics
SMS and in-app features only on higher plans
Ortto is a powerful yet accessible growth platform that empowers modern teams to unify customer data, personalize communications, and drive measurable growth. Whether you're a fast-scaling SaaS or a data-driven marketer, Ortto delivers the insights and automation you need—without the overhead of traditional tools. If you're seeking a smart HubSpot alternative, Ortto is an excellent choice.
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