Pictory AI
Pictory AI turns scripts, blogs, or long videos into short, branded video content with captions, visuals, and voiceovers—perfect for social media and marketing.
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Pictory AI turns scripts, blogs, or long videos into short, branded video content with captions, visuals, and voiceovers—perfect for social media and marketing.
These are the questions we get asked the most about us.
Pictory AI is an AI-powered video creation platform that enables users to transform text-based content—such as scripts, articles, and blog posts—into engaging videos. Designed for marketers, content creators, and businesses, Pictory simplifies video production with features like script-to-video conversion, text-based video editing, and access to extensive media libraries, making professional video creation accessible without prior editing experience.
Script-to-Video Conversion: Automatically transforms written scripts into dynamic videos, ideal for marketers and educators aiming to create compelling visual content.
Article-to-Video: Converts blog posts and articles into shareable videos, enhancing content reach and engagement.
Text-Based Video Editing: Allows users to edit videos using text, simplifying the editing process by enabling document-like modifications.
Extensive Media Library: Provides access to millions of royalty-free images, videos, and music tracks, enriching video content with diverse media options.
AI Voiceovers: Offers a selection of AI-generated voices for adding professional voiceovers to videos, enhancing the overall production quality.
Marketers: For creating promotional videos and advertisements
Content Creators: To repurpose written content into engaging videos
Educators: For developing instructional videos and e-learning materials
Social Media Managers: To produce quick, engaging videos for various platforms
Businesses: For internal communications, product demos, and training videos
Social Media Marketing: Crafting video ads, explainers, and testimonials to boost engagement on platforms like Facebook, Instagram, and YouTube
Video Blogging: Transforming blog posts into videos to increase reach and cater to visual audiences
Product Demonstrations: Showcasing products or services through engaging video content to attract potential customers
Educational Content: Developing training materials and tutorials for educational purposes
5. Internal Communications: Creating company updates and training videos to keep teams informed and aligned
Free Trial: 14-day trial with limited features
Standard Plan: $19/month (billed annually)
✔ 1 user
✔30 videos per month
✔ 10-minute video length
✔ 10 hours of transcription
✔ 5,000 music track
✔ 34 AI voices
✔ 3 customizable templates
Premium Plan: $39/month (billed annually)
✔ 1 user
✔ 60 videos per month
✔ 20-minute video length
✔ 20 hours of transcription
✔ 10,000 music tracks
✔ 60 AI voices
✔ 10 customizable templates
✔ Automatic voiceovers
✔ Video highlights
✔ Hootsuite integration
Teams Plan: Custom Pricing
✔ All features from Premium Plan
✔ Multiple user seats
✔ Team collaboration tools
✔ Dedicated customer support
✔ API access (on request)
✔ Ideal for agencies and enterprises
Versus Lumen5: Pictory offers better text-to-video automation and script editing tools.
Versus InVideo: InVideo offers more granular control, but Pictory is faster and easier for beginners.
Versus Synthesia: Pictory is for content repurposing, while Synthesia uses avatars for video narration.
Versus Wave.video: Pictory is more focused on repurposing existing content, whereas Wave is better for streamers.
Versus Animoto: Pictory’s AI automates much more of the creative process.
Converts blog posts and scripts into videos automatically
Beginner-friendly with minimal learning curve
Access to large stock media library
AI voiceover and transcription features
Great value for marketers and solopreneurs
Limited advanced editing capabilities compared to full editors
Custom branding features are restricted to higher plans
AI voices still sound slightly robotic
Team collaboration only available in higher-tier plans
Pictory AI is a powerful content repurposing tool that makes video creation fast, easy, and affordable. Whether you're a solopreneur, digital marketer, educator, or social media manager, it helps you turn written content into stunning videos without hiring a production team. With its intuitive interface and time-saving AI automation, Pictory is ideal for non-tech users who want to stay visible and engaging in a video-first world. Highly recommended for content marketers in 2025!