What is It?
Vidyard is a leading video communication and marketing platform designed for businesses to create, share, and track video content. It's widely used by sales and marketing teams to record personalized videos, improve customer engagement, and track viewer analytics. Vidyard is tailored for virtual sales, enabling reps to build trust, explain complex products, and follow up more effectively with prospects—all through video.
Key Features
Video Recording & Screen Capture: Record your screen, webcam, or both directly from your browser.
Personalized Video for Sales: Send 1:1 video messages to prospects or clients for outreach, demos, or support.
Video Hosting & Sharing: Host unlimited videos and share via email, social, or embed on your website.
Analytics & Engagement Tracking: Track who watched your video, how long, and what they clicked.
CRM & Email Integration: Seamlessly works with HubSpot, Salesforce, Gmail, Outlook, LinkedIn, and more.
Video Hubs & Playlists: Create branded video libraries and resource hubs.
Calls-to-Action (CTAs): Add buttons, forms, and links directly within videos.
Sales Representatives
SDRs & Account Executives
Marketing Teams
Customer Success Managers
Recruiters & HR Professionals
Founders & Startups
Enterprise Communication Teams
Sales Prospecting: Send personalized intro videos to break through inbox noise.
Demo Follow-ups: Summarize key takeaways and next steps with a custom video.
Email Campaign Enhancements: Embed videos in email marketing for higher open and engagement rates.
Customer Onboarding: Welcome new users with a branded video walkthrough.
Internal Comms: Share updates and announcements via video instead of text emails.
1
Go to vidyard.com and sign up.
2
Install the Chrome extension or use the web recorder.
3
Choose to record your webcam, screen, or both.
4
Personalize your video title, thumbnail, and landing page.
5
Share it via email, LinkedIn, or CRM.
6
Monitor who watched, when, and how long using Vidyard analytics.
7
Follow up accordingly for better conversion.
Free Plan:
Limited number of videos per month
Video editing tools
Video sharing options
Stock AI Avatars
Pro – $29/month:
Video personalization tools
CTA buttons
Enhanced analytics
Business (Team & Enterprise) – Custom Pricing:
CRM integration
Video hubs and advanced branding
Team performance tracking
Admin controls and security features
Comparision with Competitors
Compared to Loom, Vidyard is more focused on sales and marketing rather than just screen recording. Unlike Wistia, it’s optimized for outbound video selling. Dubb and Hippo Video are more all-in-one tools, but Vidyard shines in ease of use, CRM integrations, and video engagement tracking.
Easy-to-use Chrome extension
Strong focus on sales outreach
Integrates with most major CRMs and tools
Unlimited video storage (even in free plan)
Some premium features locked behind paywall
UI can feel basic for content marketers
Video editing is limited compared to other platforms
Vidyard is a top-tier solution for virtual sales and video-based customer engagement. It empowers sales teams to communicate with prospects in a personal, human, and effective way—boosting email open rates, call conversions, and client trust. Ideal for B2B sales, marketing, and CS teams who want to move beyond text and connect visually.
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