What is It?
Windsor.ai is an advanced AI-powered marketing attribution and data integration platform that helps businesses connect, analyze, and optimize marketing performance across multiple channels. It uses multi-touch attribution modeling, real-time dashboards, and automated data blending from platforms like Google Ads, Facebook Ads, HubSpot, Salesforce, and more. Designed for performance marketers, analysts, and CMOs, Windsor.ai enables data-driven decision-making by providing full-funnel visibility into where your conversions come from and how to improve ROAS (Return on Ad Spend).
Key Features
Multi-Touch Attribution (MTA): Understand how each channel contributes across the customer journey.
Cross-Channel Data Integration: Connect 70+ platforms (Google Ads, Meta, HubSpot, etc.) in minutes.
Real-Time Marketing Dashboard: Live data dashboards with KPIs and visualization tools.
Google BigQuery & Looker Studio Integration: Push clean data into BI tools.
Custom Attribution Models: Linear, time decay, position-based, algorithmic.
UTM Tracking & Campaign Mapping: Improve attribution accuracy with UTM and CRM syncing.
No-Code ETL: Simplify data flow setup across platforms.
API & SQL Access: For advanced users needing full data control.
Digital Marketers
Performance Marketing Teams
CMOs & Marketing Executives
Agencies
Data Analysts
eCommerce Brands
SaaS Companies
Business Intelligence Teams
Multi-Touch Attribution Across Google, Meta, and LinkedIn Ads.
Unify Marketing + CRM Data for Better ROI Analysis.
Visualize Channel Performance in Looker Studio or Tableau.
Track Assisted Conversions & Funnel Leaks.
Automate Marketing Data Pipelines without Engineering Resources.
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Connect Data Sources (ads, analytics, CRM, e-commerce platforms).
3
Choose Your Attribution Model (or create a custom one).
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Use Pre-Built Dashboards or integrate with BI tools.
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Analyze Conversions by channel, campaign, keyword, and journey stage.
6
Optimize Budgets Based on ROI insights.
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Export or Automate Reports for teams and stakeholders.
Free – $0/month
Ideal for individual users exploring basic data syncs. Includes 1 user, 1 account, and 1 data source with 5M monthly active rows (MAR) capacity. Enjoy daily scheduled syncs, a 30-day free trial, and 30-day history tracking.
Basic – $19/month
Best for small teams. Offers unlimited users, 3 data sources, and 75 accounts with 5M MAR included. Includes daily scheduled syncs and additional capacity at $20 per 1M MAR.
Standard – $99/month
Designed for growing teams. Supports unlimited users, 7 data sources, 75 accounts, and unlimited destination tasks. Includes daily or hourly syncs, 7.5M MAR, and $10 per 1M for additional volume.
Plus – $249/month
Perfect for scaling organizations. Includes all Standard features plus 10 data sources, 200 accounts, and 10M MAR. Additional usage billed at $8 per 1M MAR.
Professional – $499/month
Tailored for enterprises requiring advanced performance. Includes all Plus features with 14 data sources, 500 accounts, auto-add functionality, SSO, 15-minute sync intervals, and 50M MAR. Additional volume priced at $4 per 1M MAR.
Enterprise – Custom Pricing
Comprehensive enterprise solution offering up to 300 data sources and 50,000 accounts. Includes invoice payments, SLA, SSO, custom connector development, onboarding, and 50M MAR with extra usage at $3 per 1M.
Comparision with Competitors
Versus Funnel.io: Windsor.ai includes built-in attribution, Funnel is focused on data aggregation only.
Versus Supermetrics: Windsor provides data + intelligence, Supermetrics is data movement only.
Versus Segment: Windsor is simpler and cheaper, Segment is for developer teams.
Versus Rockerbox: Windsor offers more affordable attribution for SMBs.
Versus Dreamdata: Dreamdata is great for complex B2B journeys, Windsor works better for multi-channel marketing.
True multi-touch attribution
Easy-to-use dashboards
No-code setup for marketers
70+ integrations
Affordable and scalable
Interface may feel basic for enterprise users
Attribution models may need refining in niche use cases
Free plan is limited
Limited native visualization options without BI tools
Windsor.ai is a powerful, accessible solution for marketing teams that need accurate attribution and real-time insights without a data engineering team. It bridges the gap between raw marketing data and business impact, helping you make smarter decisions across platforms. If you're looking to connect the dots between clicks and conversions, Windsor.ai is one of the best ROI-focused attribution tools in the market today.
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